How often do you send email newsletter campaigns? Is it every other day or once a week? Is it for your own personal blog or your e-commerce store? Whatever that is, you are probably already aware of how hard it is to keep track of all the little aspects of creating a sweet email marketing campaign.
Now, taking into account (or not) every single detail before hitting the send button from your favorite email service provider has an immediate effect on your open rates as well as your
conversion rates (for e-commerce stores).
The Ultimate Email Newsletter Checklist for 2018 Infographic Summary
Let’s start with some basics: the most important part of any newsletter is its content.
This is your chance to convince your audience to continue reading your newsletter and/or take action such as click a specific link.
Make sure you proofread for typos, not only in the body of the newsletter but also in your subject line. Move on to the title in the email body and, either match it to your subject line or
have it complement it.
On a rather “technical note”, if you have added links to your newsletter make sure that every single one of them works (even the ones in your signature!). The same applies to UTMs also if
you have opted to gather data, such as clicks on specific links.
Now, you are some steps away from sending your campaigns. A good practice is to send some test emails to various email providers (Gmail, Yahoo, Outlook, etc) in order to spot any mishaps that could occur on specific inbox providers. Also, most ESPs offer the ability to send test campaigns which is a feature that can come in handy especially if you send lots of email
Last but not least, you might want to send your audience a notification that your content can also be shared on different channels.
If you are looking for the complete guide to email marketing campaign awesomeness take a look at the ultimate email newsletter checklist prepared by the email marketing experts of Moosend.
Infographic source: Moosend