Digital marketing trends evolve rapidly and it is easy to be left behind. To keep our readers abreast of latest trends at all times, Top SEO Rankers recently got in touch with 10 digital media specialists to know their thoughts on the hot digital-mediascape trends for the year 2016.
As we prodded these digital media barons to share insider-insights about the changing face of digital media, we received answers ranging from the obvious to not-so obvious, but definitely, they all pointed towards the increasing importance of mobile marketing, video ads and the final push for publishers to find a solution to adblocking.
Top Digital Marketing Trends in 2016 Infographic Summary
According to the experts rounded up in our chat, digital media would no longer be a standalone platform. Close integration with offline media in the form of PR and non-digital marketing will form a part of a complete ‘digital’ marketing campaign.
We asked several questions to the experts, including, “What, according to stats, are the top 3 digital marketing trends for the year 2016?”
And, “What is the future of Snapchat, and is this going to be the year of video ads, rather than banner ads?”
And, “Will digital media marketing play as crucial a role in building a brand this year, as it did in the year 2015?”
While we received many unexpected insights into the future of Snapchat, top trends and types of ads that dictate the future of the digital marketing industry, all the experts agreed on a comprehensive approach integrating aspects of non-digital marketing and high-quality content in a digital media environment.
Being completely surrounded by a digital world, we are constantly exposed to a multitude of gadgets and technology, opening up a world of wonderful products in easy reach through the world of e-commerce. The year 2016 is not just about marketing products online; it is about marketing an experience to consumers who are constantly bombarded with attractive products and digital innovations online. The trends this year are not just about pure strategy, they are about creativity and analysis and a well-rounded approach to appeal to every sense of the consumer. Certain trends will carry over from the previous years, including Facebook and Twitter still generating heavy traffic. Google Adwords, with its identity based user click system will continue ruling the roost, while businesses and Google will give more importance and be friendlier, respectively, to mobile friendly websites.
Infographic Source: Top SEO Rankers