Advertising and marketing in the world has completely changed. It’s no longer about buying advertising and branding just to get your name and message out there, instead it’s all about measuring results and engaging with your audience.
Mobile and SMS marketing are two of the most effective ways to deliver your message right into the eyes of your audience. Everyone has a mobile device on them at all times of the day and the moment a new message or update comes in, absolutely nothing will stop us from viewing what our device has to say.
At the same time, there are right and wrong ways to promote a business or brand when using SMS marketing — such as knowing how to use words within your messaging. Since there are no images, clever graphics or video being used in SMS messaging, you need to make sure your message is on point everytime and doesn’t leave any room for error.
In today’s “SMS Marketing Best Practices” infographic we are going to take a look at some of the industry stats in the world of SMS and what’s currently working for brands and advertisers today.
SMS Marketing Best Practices Infographic Summary
If you want to get the most out of your mobile and SMS marketing efforts, you need to first understand your audience. Consumers are extremely connected to their mobile devices and if you aren’t sending them quality content, they will immediately unsubscribe from you alerts. Here are some simple rules to improve your SMS messaging results and interaction.
- Tell your audience who you are
- Don’t use txt speak (abbreviations)
- Keep your content focused
- Start with a headline that grabs attention
- End with a strong call to action
- Promote exclusivity to make your user feel special
- Make your message and call to action urgent
Infographic source: Trumpia.com