Knowledge of excellent SEO practices is necessary to ensure the presence of your business online. Having a website in this era is merely existing.
It’s just no longer enough.
Online consumers grow constantly. As of 2018, there are 2.2 billion people who use Google monthly. That’s a whopping 29% of the world‘s population.
So, how can you increase traffic and stand out from the clutter?
It’s obvious Google is heads and shoulders above the competition with 81% of desktop search traffic. This makes them the market leader and your best bet to gain traffic and visitors to your website.
Google has tools you can use to elevate your website. For example, the National Geographic site increased their engagement and CTR, thanks to Google Analytics. About 30 million live websites use this tool.
Also, make sure to be alert for those Google Algorithm updates to avoid missing out on any changes. After Google’s latest algorithm update, voice searches increased to 10% of all searches. Being updated can help you seize new opportunities
Marketers implement SEO in their marketing strategies. SEO-related spending is expected to reach $80 billion by 2020. Around 72% of marketers rate SEO as effective in lead generation and increasing web traffic, which means it’s worth the investment.
SEO also impacts small businesses in big ways. Before contacting businesses, consumers conduct searches online. 72% of consumers who search online visit local stores within 5 miles.
How to Maximize Your Site’s SEO
First, prioritize mobile optimization since smartphones are becoming a norm. It’s important to make your website mobile friendly and easy to access.
A majority of people use smartphones to only conduct searches. A large 94% of mobile/tablet search traffic is from Google. Through their mobile phones, they discover new companies or products.
When mobile users visit sites that aren’t properly optimized, about 2/3 leave immediately.
Second, prevent website visitors from leaving your page because it’s slow. Page speed is a big deal for Google. In 2010, they announced page speed as a ranking factor for SERP (Search Engine Results Page).
Amazon could lose $1.6 billion from a slow page load-time. One second delays could cost fortunes which is why page speed is crucial.
Third, consider social media as your marketing strategy. Platforms like Facebook contribute 61% to all website visits in 2016. In fact, 74% of companies say social media is integrated into their SEO strategies.
By now, you probably realize SEO has a lot of perks. It’s shame that not many businesses utilize it. Only 17% of small businesses invest in SEO and 25% invest in online marketing.
You already know about SEO and mobile optimization, so now what?
When it comes down to stellar SEO practices, content is a factor to look into. 48% of marketers say content creation is the most difficult SEO tactic.
Dealing with content requires you to go all out. Content with over 1000 words consistently receive more shares, links and rank higher on Google than shorter ones. So don’t be afraid of writing too much.
For more tips on SEO, check out this infographic below!