Designers, developers, SEO’s… they all do pretty much the same thing, right?
You could be lucky and find a designer/developer who has a good knowledge of search engine optimization, but on the other hand, you might not.
While a good designer can make your site look absolutely amazing, and set up the site so that it is incredibly user-friendly, they may miss vital search engine optimization basics that can absolutely destroy any chance you have of ranking your website in the search engines!
So what do you do to ensure the SEO side of things is being taken care of?
Well, before you ever hire a designer, you could quiz them on the ten points listed in the infographic below for starters. If they are unable to give you a concise answer on how they will be approaching these challenges then you should probably try another firm, or bring on a specialist SEO company to work hand in hand with this designer to ensure you are doing the best possible thing for your sites prospects from both angles.
Here are a few things you should be asking about:
Be Mobile friendly
Is the site going to look good on a mobile device, or is the designer only taking desktop design into account? If the latter, this is not a good sign.
Will the designer at least set the site up so you can add metadata easily, as and when new content is added? Very often they will use a content management system such as WordPress, if this is the case this can quite easily be taken care of. They should, however, be prepared to walk you through the basics of this.
What does metadata do?
It tells the search engines what your site is about, there isn’t much chance they will send you visitors if they can’t read that metadata to see who would have interest in your offerings.
Analytics is absolutely vital to the success of your business unless you get lucky right off the bat off course. (Good luck if you’re relying on it!) Your designer should be able to guide you in adding analytics so that you can observe visitor behavior on your site and improve the performance of your funnels.
Include Rich Snippets
Rich snippets are a great way to get seen and increase the number of people who click through to your site from the search engine results pages. It also once again gives search engines vital information about your site as well as adding a flashing neon sign to your pages listing. (OK, not quite a neon sign, but you get the idea! :-))
read on to see even more problems that might affect your site if it isn’t set up properly from both SEO, and design perspectives.
Infographic courtesy of NoHatDigital.com