As you will know, the power of digital marketing has been growing over the years. As the world as a whole becomes far more comfortable and fluent with the digital side of things, the ability to promote things online using the web has become far more prominent. One of the most commonly used topics these days for helping to promote a business is using infographics – they’ll give you all of the help that you need to start giving people facts and information to get them into a sales way of thinking whilst being equally helpful.
They make up a huge part of marketing today – but just how effective can using infographics actually be? Well, this infographic below will helpfully give you all of the details that you need. ROI = Return on Infographics can be a detailed listing to help you really understand their power.
ROI = Return on Infographics Infographic Summary
As mentioned above, this has a huge prominence and potential to it; the amount of information that you can pick up from here is awesome, and should help you see just why using infographics can be so useful including;
- Having reviewed 500 articles posted on Bit Rebels, this looked at the most prominent infographics that were posted. They found that infographics were getting as much as 832% extra retweets and more than 600% extra shares over their traditional postings! This incredible increase was only bettered by normal posts in Facebook likes, by a mere 12%. The power of using infographics over typical text is clear for all to see
- By using infographics, you can get massive volumes of traffic from the likes of LinkedIn, Facebook, G+ and Twitter which are all absolutely loaded with new infographics for people to learn from and use for sources of inspiration and advice. If you want to start promoting your business in the right way, using infographics with social media can be the way forward for you
- Some of the infographics posted to Bit Rebel were capable of getting over 100,000 pageviews – this was based on how to create green moss wall graffiti. This is a huge amount of traffic; and even the lowest performing infographic in their top 10 was capable of bringing in 8,985 pageviews! This was an infographic looking at the size comparison between spaceships in science fiction!
- Typically, the ROI metrics that you want to go by, listed in importance, are pageviews, social media interaction, links from high PR websites and press pages, search engine ranking and then direct leads made through so many different sources. This should make it much easier to start managing and preparing everything in the right direction
In the last 8 years, infographics have grown at an exponential volume – now, people are finding that since the middle of 2009 there has been an incredibly jump in the popularity of using infographics
As you can see, the massive return that you can get from interacting with others can be quite massive!
Infographic source: BitRebels