SEO can be a lot like a presidential campaign. You have a bunch of people with different opinions but the same exact goal.Politicians want to get elected while SEOs want to get their websites to the top position of the search engines.
Each politician is unique and has a strategy, some have overlap and some are 100% different. The same applies to SEOs. The following is a fun infographic to lighten the air on all of the craziness on social media and shows you what the presidential candidates might sound like if they were SEOs pitching a client or speaking at a conference.
Whether you’re into politics or not, if you have a social media account, you probably know more about people’s personal opinions more than the actual issues and candidates.
Bernie Sanders might talk about how to divide link equity, traffic and the amount of backlinks evenly amongst all websites and webmasters. This way we can fix a rigged game and help the little guy win against the big brand retailers and websites.
Hillary Clinton might decide that the first page of Google search results should be all inclusive, meaning we need to have at least 200,000,000 results. She would also want to ensure that we all know that every TLD is created equal and can rank the same.
Gary Johnson (the Libertarian candidate) feels like a 2 party system doesn’t work so we need another view point. We may find him trying to bring back third tier engines or banding them together to become a 2nd or first tier traffic wise. The trick then is to get them to play nice and be able to grow and compete.
Donald Trump may be the candidate with big ideas, but may end up changing his tone quickly and be ok with it. Some of them may sound absurd, but hey, every SEO is entitled to their own opinions. He may even demand that the search engines pay for his strategies since they’re the ones collecting money from their ad networks around the websites content.
Ted Cruz may focus on the original styles of optimization. Progression does not seem to be a strong point so we need to continue with what was written many, many years ago and believe that it will still guide us today, even after there have been updates to the algorithms, new codes and even devices for search being thrown into the mix.
John Kasich could be an interesting SEO. The problem is that because you have success in one place and that same process may work in the same engine but in a larger capacity, that doesn’t mean it will work across the board. You also have to consider other countries and international engines. They look for other ranking signals and unique strategies. Using a proven track record and system might be his best approach as an SEO pitching a potential client or when talking to a group of other SEOs.
Even if you hate politics, it can be fun to think about what the candidates would sound like if they were in your industry. The infographic above does a great job at trying to determine what the presidential candidates may sound like if they were SEOs and trying to pitch an agency or talk about strategy on a panel at a conference.