With 2016 well and truly upon us, it’s time to take a moment to think about all the big plans we had for ourselves, and our online businesses. From painting the fence, to finally trying Bikram yoga, to refining our SEO strategies, there is still time to tick some things off the list. So, although we can’t help you with the fence, and we don’t do a whole lot of Bikram, we know some digital marketing experts with their fingers on the pulse of search engine optimisation, who have crafted us a handy guide to making your website is visible as possible to search engine users.
The Most Powerful and Latest SEO Strategies for 2016 Infographic Summary
Everyone knows that the only way to get people excited and interested about your product or service, is to stand out from the rest and be seen. The same way that plants grow their fragrant flowers to attract the bees, your website must be as alluring to search engines as possible, and the only way to do that is to understand their systems of ranking -and search engines update their systems and algorithms pretty quickly, too. Where a webpage was once able to rely on generating traffic by piling on the keywords and acquiring dodgy backlinks, now the site is evaluated by its quality of content. Search engines are becoming more aligned with the internet users experience, and comprehensive of their expectations when they search a niche. For example, if someone was to search ‘cute cats’, they would have once been offered the site which mentioned ‘cute cats’ the most. However, keyword density is less effective in modern search engine methods, and the internet user is now offered the site which is is reputed for having the best content, quality backlinks, and who updates their site regularly.
If your webpage sounds more like the first than the second of the two examples, then you definitely want to take the time to scroll through our comprehensive infographic below, which will take you through all the SEO strategies you need to know about to make 2016 even more successful. With everything covered in a complete format, you’ll learn more about researching your keywords and how often to use them, as well as the importance of long-tail keywords, and keyword combinations. There are handy lists of online tools; such as Google Analytics and Keyword Planners, and the top SEO Chrome extensions too, so that you can go deeper into the world of search engine optimisation on your own; and the run down of on-page search engine optimisation, with internal links, H1 tags, Meta descriptions, and themes. As the proficiency of mobile device usage steadily rises, our webpages interface must accommodate that, with mobile friendly sites and SEO strategies, tailored to meet the needs of mobile device users.
So, now that you’re armed with the best industry knowledge we could find, and compiled in an easy to read layout, you’ve got everything you need to get your SEO strategy performing at its best! Put some of these tips in to play, and let us know how you go.
Infographic source: https://www.dilate.com.au/blog/top-6-most-powerful-latest-seo-strategies-2016/