For many businesses, being able to find the time and resources to properly research how they can ge the most out of their landing pages can be quite difficult. With so many variations and alternatives to pick from, it can become very difficult for this to become achievable. However with the help of an A/B test you can see huge improvements.
An A/B Test effectively runs two separate landing pages at the same time, and allows you to get more testing and comparing done than beforehand. This How to Run A Successful A/B Test on your Landing Page infographic takes away all the difficulty of the task by showing you;
- How to evaluate existing details
- The best practice for developing a hypothesis
- Experimenting with your hypothesis
- Measuring the results
- Taking action
This will give any website owner some valuable information, so if you are struggling to get your website to look as you planned this might be just what you have been looking for.
How to Run A Successful A/B Test on your Landing Page
As the infographic shows, there is plenty to think about when you are trying to the learn how to successfully pull this off. These are some of the key points that will help you garner more detail and information for the next big landing page that you need to design;
- By using A/B testing regularly, you can get to see what version of your landing page is doing the most successfully by simply looking for the varied results that you get from each test. This will help you garner more detail about each landing page, and how it needs to be improved to maximize its potential
- By putting the right parts in place and using the correct mentality, you can see your conversions boost by anything up to 10% extra!
- This is best used in situations where you have several ideas floating around in your head but cannot decide on which to try out and take action with; with A/B testing, you can try out both. It’ll help you see what direction is best to go in as your clients will be the ones that determine it’s success or failure!
- Changes need to be incremental with A/B testing; you cannot make mass changes across all three pages and expect to actually learn anything; test one thing at a time and move from the results
- Everything can be A/B tested – from the color of the website to the list that the testimonials are coming in. nothing should be left out of consideration when using a landing page A/B test; you’ll find that results are far more effective if you do test anything and everything possible
- Testing should typically be fairly balanced – if you decide to go for too short a time period you might find that there’s nothing in your stats and analysis other than a data spike. It won’t give you enough accuracy, whereas taking too long will mean that you spend too long researching and not enough time taking action!
This can be beneficial to anyone who uses a landing page to try and push sales and convert. Rather than the usual mistakes that so many websites make, look into the power of A/B testing to find the right solution faster than before.
Infographic Credit: LanderApp