You could create the greatest content in the world, but what is the point if no one is able to see it? It is a fact that 41.67% of people measure a blog’s success and influence by how many social media shares it gets.
With this knowledge in your back pocket, you now know just how important it is to get those backlinks and increase the traffic of your site. Unfortunately, this is not an easy task. There is, however, something you can do to ensure that you are giving yourself the best opportunity for a great pay off.
Not yet convinced? Wise Startup Blog implemented this strategy and increased their traffic by 7000%.
Use Buzzsumo to find article topics that are already getting shared on social media
BuzzSumo, a website that ranks social network sharing of blog posts across the board, can and should become your new best friend. If you know what content is being popularly shared in your niche already, you will also know what you should write about to increase the shares of your own content.
Once on the search screen, simply plug in your niche topic. For the sake of this article, I will use “blog post ideas” in my search.
Figure out what’s popular in your niche
After restricting my search to the last month, I was able to find one common thread among the most popular: they all had numbers.
Numbered lists of ‘tips’ and ‘tricks’ seemed to do the best in terms of social media shares. If this is what people want (and it seems that they do), this is what you should give them.
Now, make the article bigger and better
Congratulations! You now have your idea.
The numbers to the right of the articles on BuzzSumo show you just how many social media shares each article is getting. This is important.
I would suggest reading the articles that have the most shares, and figuring out how you can improve upon them. Remember that longer is always better than shorter, and more information is never a bad thing.
If ‘5 Ways to Brainstorm Blog Post Ideas’ did well, perhaps you should consider writing ‘10 Ways to Brainstorm Blog Post Ideas’ instead.
Include more statistics, pictures, and infographics to turn your guide into the ‘ultimate’ guide. Audiences love those sorts of words because it makes them feel like they’re learning everything they need to know in just one place.
If you keep your audience in mind by writing what it is proven they want to read about, you will succeed and get those backlinks your blog needs to thrive. Websites like BuzzSumo are invaluable to a struggling blogger in need of some fresh, new ideas — Take advantage of it!