Nothing lasts forever; unless its a picture of you at your friend’s bachelor party that was “accidentally” uploaded to your cousin’s Instagram. Like you wanted to after seeing that picture, these digital trends will die in this year too!
Pesky Non-Personalised Emailers Won’t See Any Inbox.
Irrelevant content leads to irrelevant advertising and these mass emailers have exhausted their relevance.
Favouring Quantity Over Quality Is Just Too Much.
Flooding your social media pages with content that your audience won’t consume will drown your popularity.
Twitter works only for specific topics and the Little Blue Bird won’t be kind to most Indian brands.
Microblogs = Microvisibility
With blogs, size definitely matters. If you do want your content to rank in searches, that is.
Manually Optimizing Digital Ads? Redundant.
It’s digital advertising. Digital! We have software for these things people!
Food Can Be Organic, Not Facebook Reach.
It just won’t work! But breathe, you always have promotions and the new ‘Explore Feed’ feature.
Last Click Attribution Will Breathe Their Last.
It was a long journey from the Facebook page to your website; Newer models will map that too.
Tips For Digital Marketers #2018:
Study competitor’s website and it’s keywords.
Be aware about the new trends,upcoming changes in the field and update your knowledge about social media platforms.
Use hashtag marketing for Social media and viral marketing.
Track Analytics on weekly basis
Optimise URL-Include at least one Keyword in URL
Add strong Call To Action.For Example: “Book Now” “Free First Service”
Make your website Mobile friendly because 80% for people searches on Mobile Phones.
Create a blog to increase traffic on your website.
Link Building-Submit the link to directory for link building.The marketing of products or services through digital media or channels to reach consumers.It involves marketing of products by social media platforms,email marketing,internet marketing etc.
A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online.One of the powerful digital marketing asset is blogging.It allows website to capitalised in terms of ideal customers are searching for.
What is included in Digital Marketing?
Search Engine Optimisation(SEO) – It is the organic way of bringing your website on the first page of google.It is done through keyword research.
Social Media optimisation(SMO)- It marketing of products or services by using social media platforms.
Social Media Marketing(SMM)- It is a form a paid marketing that involves promotion of website by increasing their visibility in Search Engine Result Page(SERPs)
Google Adwords(PPC)- It is a paid form advertising that enables businessmen to create ad which appears on google search engine and other google properties.It uses Pay-Per-Click concept in which users bid according to keywords and pay for each click on their keyword.
Affiliate Marketing- Affiliate marketing is a type of performance-based marketing in which a business rewards one or
Share your content on social medium as much as possible and generate Leads.
Follow Google Algorithms.
Source: Fruitbowl Digital