Over the last couple of years, the advancement of technology has made a great impact on how businesses conduct their marketing. With the continuously growing global internet community, the use of social media and other applications has widened the reach of businesses to the masses – making marketing quick and efficient with just a click or touch of a button.
Of course, with an increasing number of people to attend to, businesses whether great or small want to effectively reach out to their audience while maintaining quality as well as their personal touch. A useful tool for this, when used correctly, is marketing automation.
Below is an infographic of how regular marketers have become daily superheroes with the help of their faithful sidekick – marketing automation!
How to Become a Superhero Marketer with Marketing Automation Infographic Summary:
Superhero marketers will have the following characteristics due to the effective use of marketing automation…
- Campaign performance can be monitored through advanced analytics and true ROI reporting at the same central hub making it easier to access data all in one go
- Being able to create and schedule lead nurturing, lead qualification, and lead assignment processes through automation therefore freeing up time to focus on projects that matter most
- Tracking the activity on the site to know what prospects are thinking by integrating their social profiles and monitoring all their engagement in various marketing touch points
- Lightning fast reflexes with the use of automation can be achieved via auto-responders as well as receiving real-time notifications when prospects are engaging in marketing material and the website
Aside from having the aforementioned traits, superhero marketers come with…
Infinite Sidekicks – there will be no shortage of hands as automation will take care of handling various tasks 24/7
Super Computer – automation will take care of leads, monitor campaign performance, and find background information on prospects
Secret Hideout – integrating marketing tools, storing content, and syncing prospect data with CRM can serve as a one-stop hideout for all marketers
So choose to save time and save the day by being a superhero marketer!
Infographic Credit: Dougles Chan