Building a portfolio of links to boost the credibility of a website is an essential part of a company’s SEO strategy. This process, called “link building,” involves embedding hyperlinks that lead to a particular site – aka inbound links, or backlinks – across a network of related pages. When executed correctly, this strategy can increase search engine rankings; which ultimately drives more traffic to a website.
Why, and how, you ask? Because having quality baclinks makes your website appear more relevant and trustworthy to a search engine, like Google. Now that we’ve established the importance of link building, how does one integrate it into their digital marketing campaign?
25 Ways to Build Better Backlinks in 2017 Infographic Summary
1. Produce quality content.
The secret sauce in any digital marketing campaign is quality content. Content that has intrinsic value to your audience and potential market. Content that is both relevant, and informative. This can come in the form of a well-written and researched article, an infographic, instructional videos, a webinar, podcast, etc. Once you have content that is worth sharing, or promoting, all the rest will follow. Remember, other websites only want to host your links if they add value to their audiences.
2. Get these sites to link back to you.
Once you’ve produced the content, and presented it to relevant websites, getting them to post it with a backlink to your site is the next step. An easy way to go about this is to find credible bloggers, industry experts with loyal readers, and customers, you can pitch your content to. You can ask them to publish your blog post as a “guest post,” or “sponsored post,” insert your infographic in an existing article on their site that’s relevant, or include you as a resource/source on their website. The goal here is to acquire a backlink to your website.
3. Encouraging viral sharing & natural engagement.
While there is no fixed formula to make content go viral, there are several techniques you can utilize to improve your content’s reach. One way is share your content on your social media channels such as Facebook, Twitter, Instagram, Google+, and even LinkedIn, to name a few. While social shares don’t influence search rankings, as stated by Google, social media has become one of the most effective distribution channels for digital content. It’s important to note, however, that your content needs to be engaging to go viral. People want to blog, comment, and/or repost interesting content.
As you can see, the end-all of any successful link building strategy is focusing on creating channels to disseminate credible, trustworthy, and share-worthy content. The more relevant your content is, the higher the likelihood it will fly with Google.
Infographic source: Marccx.com