Cash is often low, or nonexistent for most startups. Since 90% of them fail, there’s no need to spend thousands of dollars on paid advertising right off the bat. A smarter move is to explore the many free ad options available, geared to save you money and lower the headache quite a bit. Here are 5 easy ways for startups to advertise for free.
The artform of blogging is hardly dead. In fact, some argue it’s more powerful than ever. Studies show B2B marketers who use blogs generate 67% more leads than those who don’t. If your content is posted on a consistent basis, is relevant to a particular topic, and offers users a unique insight into that topic, you’ll be surprised at how steadily brand engagement will climb.
Some of the largest corporations on the planet publish engaging blog content. For example, Walmart provides shoppers advice for negotiating holiday gifts or back to school needs, explains new products or services, and even provides captivating stories about its own employees.
From an SEO standpoint, blogging and other forms of content creation are the #2 SEO Signal according to Google. Signing up for WordPress, Wix or Weebly and starting a blog is an easy way to interact with existing customers, educate prospects on your products and rise up the ranks of Google.
If you’re wondering about the #1 SEO Signal, wonder no more – it’s a backlink. Backlinks, also known as inbound links, are links pointing to your web pages from external websites. Search engines like Google view these links as an important indicator of your site’s quality, since another webmaster viewed your website as worthy of a link. In essence, the better your backlinks the higher you’ll rank on Google and Marccx Media created a helpful infographic with 25 ways to build backlinks, including using blogging.
25 Better Ways to Build Backlinks to Your Site Infographic Summary
Posting FREE Ads
The phrase “free ads” might sound like an oxymoron, but many websites will actually let businesses post things without a charge. Some of the most popular freebies include Craiglist, Local.com, and MerchantCircle.com.
Facebook used to offer free ads for small businesses (they don’t anymore) but may offer companies an ad credit for signing up. Google AdWords and Yahoo do this as well, offering vouchers in the $50-$100 range.
It’s easy to suggest businesses use social media, but hard to know WHICH social media they SHOULD use. To decide, you must truly understand your audience. How old are they? What are their interests? Are they more captivated by videos or images? Maybe most importantly, where do they hang out online? Beyond that, the clearest first step is to experiment with a variety of networks and document your findings. Thankfully, the vast majority of social media is free to explore.
Consumers love putting a face to the brand. If you can provide helpful information to users through Periscope, YouTube Live, Facebook Live, or Reddit, it’ll go a long way for lead generation. Remember, 64% of users are more likely to purchase a product online after watching a video. On Facebook alone, users are 10x more likely to comment on video than other forms of media. With the rise of live platforms like Periscope, YouTube Live, and Facebook Live, businesses can easily hold impromptu speeches, tutorials, and answer questions posed directly from the online community.
If your startup caters to consumers in a particular location, this is a highly effective way of direct marketing. Research local events to attend on behalf of your business, or contact other businesses in the area to coordinate contests and cross-promotions. This will this improve your B2C relations and give you partners in the B2B area to boot.
Take A Step-by-Step Approach
These are free advertising methods from a cash standpoint, but don’t forget that your time is also money. Partake in moderation when trying these methods, noting which produce the best leads for your fledgling endeavor.
Infographic source: Marccx Media