Today, thanks to the Hummingbird update and some drastic algorithm changes, Google is now capable of deciphering user intent in content thus driving results that meet a user’s needs. Keyword matches have evolved and still an integral component of SEO, but its relevance is now applicable in varied abstract ways.
Is SEO dead or has the approach changed?
Neil Patel, a renowned SEO strategist believes that the SEO-is-dead-trope is an old ploy to play down its importance. Stephan Spencer, of Traffic Control seminars, also states that SEO is ultimately dead in its traditional form but has moved away from repeatable strategies to achieve business goals. Doing away with a cookie-cutter formula forms the basis of new search engine updates.
Even search engine optimizers are sometimes confused by page rankings now since not all algorithm updates in recent times have forged a clear path in assessing content. This makes SEO challenges, and many feel that the time spent for keyword research, title tags, and meta descriptions, can be used just to provide great content. Many marketers hence seem to focus on content marketing nowadays.
SEO matters though, and the strategy is an essential component to making digital marketing efforts successful. The strategy now is not only on attracting tons of website traffic but to be relevant to the right audience.
Here is the complete infographic, presented by Octos, Australia and that reveals the role of modern SEO strategies and offers insight into digital marketing ploys in recent times.
13 Stats that Illustrate the Continued Relevance of SEO Infographic Summary
Why do people question SEO’s importance?
So why are some people questioning its importance? Algorithm changes now reward high-quality content, but some marketers are trying to ignore SEO so long as they continue to churn worthwhile content.
While quality content is great in getting users to visit your site based on trust, SEO is what helps users find the site in the first place. Even great content goes unrewarded if it cannot be searched. Considering search engines are the primary method for finding information online, it’s important for sites to be listed in the top results. Google is known to process 40,000 search queries every second, and with nearly 3.5 billion searches clocked per day, at least a couple of searches might relate to your business offerings.
Online Visibility through SEO
Connecting with prospects is tough but the best strategy for marketers is SEO. As established above, content cannot prove to be successful without SEO. Good quality content also demands hours and days of effort, which could be wasted if time and resources are spent in creating content that do not register high on search engines. SEO ensures that the top-shelf content is recognized.
Is SEO Worth It?
A recent infographic by Octos, reiterated the fact that SEO is still an effective strategy even after the proliferation of mobile devices. The stats prove that SEO is still a robust lead generation strategy for many companies. Nearly half the respondents have touted SEO to be the foundation of their online marketing approach, coupled by content creation and keyword research.
Nearly 82% of marketing influencers were positive about SEO’s marketing effectiveness and its relevance in the future. A staggering $65 billion investment in SEO efforts last year is testimony to the relevance of SEO, as voice search and machine learning standards are now adding new dimensions to marketing strategies.
Now businesses would not care about a redundant marketing strategy for improving their online identity, would they?
Infographic source: Octos